Integrated Marketing Approach: Helicopter
At the Steam Marketing Group we are crazy about:
- Enhancing brand perception and branding effectiveness;
- Differentiating event marketing sponsorships from other types of advertising where the messages are potentially resented and interpreted as self-serving and intrusive;
- Offering benefits from mediums that are perceived as facilitating nostalgia and family fun, are sought out, and are enjoyed for their own worth;
- Providing an augmentation to traditional advertising that benefits everybody except your competition.